The Cornerstone to Buying is Online Browsing

The Internet has had a dramatic impact on the way American consumers shop. The biggest change is click-to-store behavior - consumers using the Internet to research products before purchasing them in stores. In fact, 81 percent of Internet users go online to research products they're considering buying, and 20 percent do so in a typical day. But the Internet is unlikely to make retailers obsolete. Consumers overwhelmingly purchase products in stores, not online. According to a Pew Internet study, e-commerce accounts for only 3.4 percent of total U.S. retail sales.

Click-to-store furniture shoppers, for example, go online to research their purchase a median of 10.7 times, 53 percent more often than click-to-store shoppers of other products, according to a Diering Research Group survey.

Furniture shoppers have embraced click-to-store shopping for several reason, most important because it is convenient and saves time. We hope this is the case for you. Please let us know what we might do to improve your on line shopping. Secondly, we trust this will then lead you to visit our show room and a very pleasant purchase of your requirements.

Article is by Mike Bernsteing .